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How to compare life insurance quotes

Learn how to compare life insurance quotes to find the best coverage for you.
Updated Jun 26, 2024

Life insurance, often perceived as a complex maze, can actually be a straightforward path to ensuring your family's financial stability. It's about more than just a payout; it's a promise of security and a crucial element of a well-rounded financial plan. Delving into the details and comparing options might seem time-consuming, but it's a small investment for the significant peace of mind it can bring. To guide you through this process, Bankrate's insurance editorial team has developed a detailed guide. This resource is designed to streamline the process of understanding life insurance options, offering insights to make well-informed decisions and effectively compare life insurance quotes. Its purpose is to assist in finding a policy that not only meets your needs but also provides optimal value and security for your loved ones.

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This advertising widget is powered by HomeInsurance.com, a licensed insurance producer (NPN: 8781838) and a corporate affiliate of Bankrate. HomeInsurance.com LLC services are only available in states where it is licensed and insurance coverage through HomeInsurance.com may not be available in all states. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

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What is life insurance?

Life insurance is a contract between a policyholder (yourself) and an insurance company. You agree to pay regular premiums, and in return, the insurance company promises to pay a death benefit to your chosen beneficiaries if you pass away while the policy is active. The death benefit, or face amount, is the money your beneficiaries receive. Depending on the type of policy you choose, life insurance can either be temporary, ending after a set term, or permanent, designed to last your lifetime. However, “lifetime” in the context of life insurance policies typically means a maximum coverage age ranging from 95 to 121 years.

Who needs life insurance?

Life insurance can be a useful purchase for many people. If anyone depends on your income, if you want to help ensure your loved ones can pay your end-of-life expenses or if you want to leave a financial gift to a person or organization, life insurance could be a great financial tool.

Life insurance can be especially useful for families with children, for example. You might consider a term policy that lasts until after they have graduated from college so that their education costs can be paid for even if you were to pass away. Or you might need a policy to pay off outstanding debt, such as a mortgage, so your spouse or partner isn't left struggling to cover the payments alone following your death.

Even single people and seniors can benefit from life insurance to allow them to make a substantial gift to a beloved charity or to be sure that their loved ones won't incur debt in paying for funeral costs. Business owners, too, should consider life insurance to allow the business to thrive if they aren't around.

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This advertising widget is powered by HomeInsurance.com, a licensed insurance producer (NPN: 8781838) and a corporate affiliate of Bankrate. The offers and clickable links that appear on this advertisement are from companies that compensate Homeinsurance.com LLC in different ways. The compensation received and other factors, such as your location, may impact what ads and links appear, and how, where, and in what order they appear. While we seek to provide a wide range of offers, we do not include every product or service that may be available to you as a consumer. We strive to keep our information accurate and up-to-date, but some information may not be current. Your actual offer terms from an advertiser may be different than the offer terms on this widget. All offers may be subject to additional terms and conditions of the advertiser.

This advertising widget is powered by HomeInsurance.com, a licensed insurance producer (NPN: 8781838) and a corporate affiliate of Bankrate. HomeInsurance.com LLC services are only available in states where it is licensed and insurance coverage through HomeInsurance.com may not be available in all states. All insurance products are governed by the terms in the applicable insurance policy, and all related decisions (such as approval for coverage, premiums, commissions and fees) and policy obligations are the sole responsibility of the underwriting insurer. The information on this site does not modify any insurance policy terms in any way.

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How to compare life insurance quotes

When doing a life insurance comparison of quotes online, by phone or through an agency or broker, it's important to consider a few key steps. Life insurance rates are based on factors such as your current medical condition, medical history and lifestyle choices, so you may not see significant differences in premiums between companies until you’re underwritten. Working with a licensed agent or broker can help you pinpoint your financial goals and determine which insurer and type of life insurance is best suited for you.

  1. Assess your needs: Your life insurance needs depend on your personal circumstances. Decide whether you need term or permanent life insurance. Term life insurance is usually ideal if you only want coverage for a specific period, such as until your children graduate from college. On the other hand, permanent life insurance provides lifelong coverage (typically up to age 95 to 121) and includes a cash value component. Determine the amount of coverage you need by considering factors like your financial obligations, income replacement and future expenses.
  2. Research multiple life insurance providers: After determining your specific financial and coverage needs, explore life insurance companies that offer the policies you want. Compare each provider based on customer satisfaction and financial strength ratings from third-party agencies like J.D. Power and AM Best. This can help provide insight into how companies typically interact with their clients and if they are viewed as stable enough to effectively pay out life insurance claims.
  3. Compare life insurance options: When you have gathered quotes from multiple insurers, it's beneficial to compare them carefully to find the best policy for your needs. Look at the type of policy, coverage amount and death benefit each insurer offers. Shopping around can help save you money since insurers evaluate risk factors such as pre-existing conditions differently, leading to varied premiums. Consider each policy's features and costs to ensure you get the best deal. Additionally, working with a broker can simplify the process, as they can shop around on your behalf and provide expert guidance tailored to your specific needs.
  4. Apply for a policy: After selecting an insurer and deciding on the type of insurance that suits your needs, apply either through a licensed agent or online. The application process may require a medical examination, depending on the policy specifics. Keep in mind that after you purchase your policy, you’ll have a "free look" period, typically ranging from 10 to 30 days, allowing you to review the policy in detail and ensure it aligns with your expectations and requirements.

If you’re unsure how to apply for life insurance or what exact steps you need to follow, it’s best to ask your agent or life insurance company for clarification since the process can vary between companies and policy types.

Types of life insurance policies

While there are multiple types of life insurance policies, they all fall under two broad categories: term life and permanent life. The kind of policy that you choose will be based on your financial situation and your goals. Because not all insurers offer each policy type, it’s helpful to understand what each policy has to offer before obtaining a quote.

Term life insurance policies

Term life insurance provides temporary coverage, typically making it the cheapest option for life insurance. It offers a death benefit without any cash value buildup. Coverage lasts for the term specified in the policy, and once the term ends, the coverage expires unless the policy includes an option to renew or convert to permanent life insurance. Term life insurance is popular with younger families with small children who rely on a primary financial contributor. It’s also a good choice if you need coverage for a shorter period, such as while paying off a mortgage.

Permanent life insurance policies

Unlike term life insurance policies that are active for a specific period, permanent life insurance policies are designed to remain in force for the policyholder’s lifetime, provided premiums are paid. However, these policies have a maximum coverage age ranging from 95 to 121 years. Permanent life insurance policies also accumulate cash value, which can be utilized in various ways, such as borrowing against it, withdrawing a portion for immediate needs or using it to pay policy premiums. It’s important to note that borrowing and withdrawing from your cash value can impact the rate at which you accumulate value and your beneficiary’s death benefit. There are several different types of permanent policies, but they are generally much more expensive than term life policies.

Whole life insurance policies

A whole life insurance policy is the most basic type of permanent life insurance. Whole life insurance policies remain in force until the death of the insured. When you pay premiums, a portion of it is put into a cash value account, which will grow at a guaranteed rate on a tax-deferred basis. You can access this cash value via a policy loan. Loans do accrue interest that will need to be paid back. You are not required to repay them during your lifetime, but not doing so means the unpaid amount plus interest is deducted from the death benefit before your beneficiaries receive it.

Universal life insurance policies

Universal life insurance is a form of permanent life insurance with cash value and flexible premiums. The death benefit may also be flexible, which allows you to adjust your coverage as your needs change. Universal life policies accumulate interest on the cash value of the policy, and the rate of that interest will fluctuate in tandem with current interest rates. In addition to policy loans, many universal policies also provide policy owners the option to withdraw from the cash value account. This will reduce the death benefit, but, unlike a policy loan, it doesn’t accumulate interest you need to pay back.

Variable life insurance policies

Variable life insurance is a type of policy where the cash value is kept in a separate portfolio that gets invested in stocks, bonds, real estate and commodities. Because of this, your cash value amount can increase or decrease daily based on the market’s performance. It also provides no guarantees of either interest rate or minimum cash value. Variable life insurance was the first policy designed to shift the investment risk to policy owners. To obtain a variable policy, you will have to work with a financial advisor who is securities licensed.

Final expense life insurance policies

Final expense life insurance is a specific type of permanent life insurance policy designed to pay for end-of-life expenses like funeral and burial costs. Many of these policies do not require medical underwriting, but coverage limits are relatively low and the premiums may be comparatively higher than other types of coverage.

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What type of life insurance policy is right for you?

You should consider what type of financial need you want the policy to cover before shopping for the best life insurance policy. Some needs may be temporary, such as paying outstanding debts like student loans or a mortgage. But some needs could be longer-term, like business succession planning, growing wealth or paying for funeral costs.

If you have both temporary and permanent needs for life insurance, you might consider purchasing a term policy that has the option to convert to a permanent policy later. Alternatively, you may prefer to purchase both a term policy and a permanent policy with different coverage amounts.

For example, let’s say you need $300,000 in coverage to help your spouse pay off your mortgage if you pass away. However, you still want coverage for your funeral costs even after the mortgage is paid. Getting a quote for a $300,000 term policy to cover your mortgage commitment and a smaller amount in permanent life insurance for your end-of-life expenses may be better than choosing just one policy. If you have money saved or prepaid for your funeral, term life insurance may be all you need. Discuss your situation with a financial planner or licensed life insurance agent to learn what approach may be best for you.

What lifestyle factors affect my life insurance quotes?

Life insurance quotes consider multiple aspects of your life to determine your rate. Age is one of the biggest factors, with life insurance generally being more expensive for seniors due to the higher likelihood of an older insured passing away earlier in the policy period. Here are some other lifestyle factors that can affect your life insurance quotes and rates:

Tobacco use

If you smoke or use chewing tobacco, your life insurance may cost more than it would for a non-smoker. Smoking increases the risk of mortality, leading insurance companies to charge higher premiums for coverage.

Health conditions

Major health conditions can result in higher policy costs. Pre-existing conditions such as high blood pressure, cancer, heart disease, diabetes, lung disease and liver cirrhosis may lead to more expensive premiums. If you are a particularly high-risk applicant, you might consider no-medical-exam coverage, though these policies are generally more expensive.

Prescriptions

A major health condition might not affect eligibility or premiums as significantly if it is well managed with medications. When applying for a policy, have a complete list of your medications, including dosages, frequency of use and duration. The insurance company will likely need this information.

Family medical history

Insurers often want to know about your family's medical history. A family history of heart disease, high cholesterol or other hereditary health conditions could increase your premiums, as it may be more likely that you will develop these conditions.

Hobbies

Engaging in high-risk hobbies such as skydiving, scuba diving or rock climbing can increase your life insurance rates. These activities inherently increase the likelihood of you experiencing harm or injuries, making the insurer more likely to charge more for coverage.

Occupations

Certain occupations are considered riskier than others. Jobs such as construction workers, pilots or race car drivers involve higher risks, which can lead to higher life insurance premiums.

Alcohol and drug use

Excessive alcohol consumption or drug use can significantly affect your life insurance rates. Insurers also view these behaviors as high-risk, which can result in higher premiums or even denial of coverage.

Budget limitations

Your budget may determine how much life insurance coverage you can purchase. It's important to consider how much coverage you can comfortably afford to prevent your policy from lapsing. Discussing your payment options with a licensed agent during the quote process can help you decide what works best for your situation.

Overall health and lifestyle

Maintaining a healthy lifestyle, including regular exercise and a balanced diet, can positively impact your life insurance rates. Insurers favor applicants who demonstrate a commitment to good health, which can lead to more favorable premiums.

How much life insurance do I need?

How much life insurance you need will vary based on several circumstances, such as:

  • Age
  • Age of spouse and/or children
  • Likely future financial needs of spouse and/or children
  • Current amount of debt, including mortgage and car loans
  • Burial and funeral expenses

One way to decide how much coverage to buy is to use a life insurance calculator. If you're still unsure how much coverage to buy, work closely with your licensed life insurance agent and financial advisor for guidance.

What age should I buy life insurance?

Deciding on the right age to invest in life insurance is a question with no one-size-fits-all answer. Generally, securing a policy at a younger age could lead to more favorable premium rates, as insurers often view younger individuals as lower risk due to the strong correlation between age and mortality risk. Consequently, premiums tend to rise with age.

Yet, the necessity for life insurance can significantly differ from one life stage to another. What might be a priority for a 25-year-old newlywed could vastly differ from the needs of someone in their 50s making retirement plans. It can be valuable to consider how life insurance fits into your broader financial goals and life plans.

For instance, young adults might view life insurance as a way to financially protect their growing families. In contrast, individuals in their peak earning years might focus more on how life insurance can supplement retirement income or pay estate taxes.

Given the complexity and the personal nature of these decisions, pinpointing an exact age to buy life insurance can be difficult. However, consulting with a licensed life insurance agent could provide invaluable advice. They can guide you through the various options and help tailor a policy that aligns with your evolving needs and goals, ensuring that you choose a plan that is most beneficial for your specific circumstances.

How to save on your life insurance premium

Life insurance can be an important part of your overall financial plan, but it can be expensive depending on your rating factors, the coverage limit you need, the policy type you choose and the riders you add. And, unlike auto and home insurance, life insurance does not offer discounts to help offset the cost. Here is a list of steps you can take to possibly earn a lower premium:

Make health and lifestyle changes

Making certain health and lifestyle changes can typically improve your life insurance rates. For instance, quitting tobacco use can significantly lower your premiums, as insurers usually charge more for smokers due to the associated health risks. Those who fall in the overweight or obese range may pay more for life insurance, as it may be associated with a greater risk of diseases that can affect mortality. Therefore, maintaining a healthy weight is also beneficial. Those within a healthy weight range are generally seen as lower risk, potentially leading to more affordable life insurance. Additionally, actively managing any health conditions by following your doctor's treatment plan and taking prescribed medications can show insurers that you are committed to maintaining your health, which may positively influence your rates.

Consider different policy types

When comparing life insurance options, assessing different policy types is important to find the best fit for your needs. There are various options, such as term life, whole life and indexed universal life insurance, each with its own benefits and drawbacks. For those looking for temporary or short-term coverage, term life insurance may be the most cost-effective. On the other hand, permanent life insurance options, such as whole life or indexed universal life, offer extended coverage options and a cash value component, though they are typically more expensive.

Additionally, consider the laddering strategy to save on life insurance. Laddering involves purchasing multiple term life insurance policies with staggered expiration dates to cover different financial responsibilities at various stages of life. For example, you might have a 10-year policy for immediate needs, a 20-year policy for mid-term needs like mortgage payments and a 30-year policy for long-term protection. This approach can be more economical than purchasing one large policy.

By exploring different policy types and considering strategies like laddering, you can tailor your life insurance coverage to meet your unique financial needs and potentially save money.

Consider buying life insurance sooner

Purchasing life insurance at a younger age can be advantageous for several reasons. Life insurance premiums are typically lower when you are younger because insurers view younger policyholders as lower risk. As you age, not only does the cost of insurance increase, but the likelihood of developing health conditions also rises. Health issues can lead to higher premiums or even disqualification from certain types of coverage.

By securing a policy while you're young and healthy, you can lock in more affordable rates and ensure coverage before any potential health issues arise. Whether you choose term or permanent life insurance, buying sooner rather than later can provide financial protection for your loved ones at a more manageable cost.

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Written by
Ashlyn Brooks
Ashlyn Brooks is a finance writer with more than half a decade of experience, known for her knowledge in areas such as taxes, insurance, investing, retirement, finance news, and banking products.
Edited by Editor II, Insurance